Saerom Chong
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The Pink Seat of Care

Seoul
Seoul Metro

Pink seat reserved for pregnant woman

Design is often a reflection of a nation's priorities. In South Korea, where fertility rates are at a historic low ($0.75$), the bright pink "Reserved Seat for Pregnant Women" serves as both a functional necessity and a cultural reminder. By making these seats visually distinct from standard priority seating, the design enforces a "culture of care," ensuring that even in a crowded car, the most vulnerable have a dedicated space.